We help organisations set and achieve socially just and credible biodiversity and net-zero goals by integrating nature-based solutions and innovative science into their core operations with integrity

Nature-based Insights is a social venture spin-out from the Nature-based Solutions Initiative at the University of Oxford. We work at the interface between research and practice to apply the latest science to help businesses and financial institutions implement nature-based solutions with integrity.

We provide analytics on nature-related impacts, dependencies, risks, and opportunities to set, achieve, and monitor evidence-based targets for climate, nature, and its biodiversity. Our mission is to ensure investments go towards nature-based solutions that are effective, net-zero aligned, ecologically sound, and socially just.

Current projects Our process


  • Bespoke executive education courses

    on the theory, policy and practice of business and biodiversity, nature-based solutions and nature-based insetting

  • Sustainability strategy workshops

    for leaders and teams to clarify their organisation’s sustainability vision and to help identify robust and achievable nature-positive and net-zero goals

  • Roadmaps for target setting

    to enable clients to meet net-zero and nature-positive targets based on evidence and quantitative analysis

  • Alignment of targets with industry standards

    such as SBTN, TNFD, IUCN Global Standard for Nature-based Solutions, and emerging standards around Nature Positive and Due Diligence

  • Quantifying biodiversity impacts

    using analytical frameworks supported by a quantitative model, including estimates of biodiversity risks, dependencies and opportunities

  • Monitoring & Evaluation frameworks

    to quantify the outcomes of implementing nature-based solutions within supply chains on people, climate and biodiversity

Pink Reckitt logo

Our work with Reckitt

Reckitt is a major multinational consumer goods company. It is a producer of health, hygiene, and nutrition products such as Durex, AirWick and Gaviscon. Reckitt and Nature-based Insights (NbI) are collaborating to evaluate environmental impacts and subsequently develop measurable interventions to deliver against science-based targets for meeting net-zero and becoming nature-positive.

By applying cutting-edge environmental science,  we have developed a roadmap for insetting nature-based solutions (NbS) into their biggest global supply chains, alongside an analytical framework designed to provide the evidence-base to support the delivery of nature-based solutions that are effective, durable, scalable, promote societal wellbeing, and are economically viable.

Initial work is focused on five key raw materials: palm oil, latex, clove, patchouli, and orange oils.

Our partners

If you would like to become a partner please do get in touch, [email protected].

Contact us

[email protected]
Belsyre Court, 57 Woodstock Rd, Oxford OX2 6HJ